The Precautionary Principle
Dr Rupert Read is an academic at the University of East Anglia and a Green Party campaigner and a spokesperson for Extinction Rebellion. In 2015, this animation was produced for Dr Read with input from the science teacher and climate change author Greg Craven and research assistant, Sam Webb, to communicate their work on the "Precautionary Principle". The video basically explains the argument that we should act against climate change because there is enough evidence to show that the risk of inaction is catastrophic. Inaction is not a risk worth taking. The video brief and script uses a humorous, imaginative and conversational approach to engage viewers, explain the principle and encourage conversation around the climate change debate. We had fun with the giant mutant space hamster metaphor! The video was published online and started conversations between climate change activists and sceptics. It was also reported back that it was "exceptionally well received as our animation has been noticed and used by high-profile academics, NGO's and politicians." Though in 2019, the majority of policy makers, media outlets and public opinion now recognise the very real threat of climate change. It is no longer a matter to debate and now a matter of urgent action to halt climate change.
What the client said
Mair was an absolute pleasure to work with. She was always on hand to answer questions and guide the creative process. Her artistic talents have been exceptionally well received as our animation has been noticed and used by high-profile academics, NGO's and politicians. We would recommend the services of this company every time!