Process
Script
We collaborated with Hollie to write a 2 minute script for the animation based on the competition entry that explained her research and pitched the storyline concept.
Style design
We had previously worked with Hollie to create an illustration about the pollinator services a solar park could provide in to increase biodiversity. So we decided to design an animation style to suit the existing illustration.
A style frame was designed to give an idea of how the final animation would look.
The style design was created using Adobe Illustrator.
Sketched Storyboards and Animatic Video
A storyboard was sketched out based on the script. We sketched them in Adobe Illustrator as we had existing illustrations to use in some frames. The storyboard images were then put into a video sequence with a draft voiceover recording so we could test the timings and ensure the script and images made sense when played together.
At this point we made some script and image revisions before moving to the next stage.
Illustration of Animation Assets
Once the sketched storyboards were signed off, the storyboards were illustrated in the style design.
The illustrations were created using Adobe Illustrator. Some elements such as the solar panels were designed as 3D models with 2D texturing in Cinema 4D.
Some revisions were made before moving onto the next production phase.
Animation
The animation phase started by preparing all the illustrations for animation. This involved separating artwork out onto layers and naming them.
Some illustration files were imported into Adobe After Effects then animated.
A professional voice over artist recorded the script then the audio track was mixed and edited so it could be animated in time to.
Results
Hollie is using her animated video to successfully explain and engage people in her research including those working in the solar industry, those working with pollinators and policy makers.
Hollie's research was reported on in the Guardian in December 2021 and presented at a conference held by Ecology Across Borders.
The animation was released publicly on the Envision website and Twitter and received positive feedback and engagement from peers in the science community and members of the public.
What the client said
Envision Science Animation: Solar Parks For Pollinators
This was my second time working with Mair and she was amazing. I am really pleased with the animation and Mair made the whole process so easy and enjoyable. I would highly recommend to anybody and hope to be able to work with Mair again in the future!
Hollie Blaydes
Environmental Science Researcher