Toomey Leasing Group

Toomey Leasing Group's marketing and sales team contacted me to ask if I could create two explainer animations. One for their B2B leasing side of the business and the other for their B2C side. This animation is for the B2B vehicle leasing market.

Toomey Leasing Group sent me a list of the key messages they wanted the animation to communicate in the animation, which I then wrote into an animation script. Most of the messages focus on the USP's of Toomey Leasing Group and the cost and time saving benefits of leasing a fleet over owning.

I designed the animated video to have a clean and professional visual style to suit the message and target market while also matching their existing branding.

The whole project took just under 7 weeks to produce from script to final video.

animation Type

Explainer

Author: Mair Perkins

Clients

Toomey Leasing Group

Credits & Associates

  • Script written by Mair Perkins and Toomey Leasing Group
  • Art direction, storyboard design, illustration, 3D modelling, character rigging, animation and editing by Mair Perkins
  • Voiceover supplied by Haynes Music Productions
  • Software: Adobe Illustrator, Adobe After Effects, Cinema 4D Studio

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Behind the scenes...

Storyboard sketches

Drawn in Photoshop and presented in Boords.

Storyboard example.

Storyboard designs

Designed in Adobe Illustrator and presented in Boords.

Modelling and animating the vehicles in Cinema 4D

Animation in Adobe After Effects

Behind the scenes of the animation production.

The animation used on Toomey Leasing Group's website

What the client said

Easy Lease Direct

Mair created us a short animated video explaining some of the key features of our product. This was delivered to meet our exact requirements at a realistic price and completed on time. We were consulted every step of the way with a very meticulous and well thought our project management process. Fantastic person to deal with and would highly recommend to anybody.

David Graham

Franchisee Manager, (Part of the Toomey Leasing Group)

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