Behind the scenes…
Storyboard sketches. Drawn in Photoshop and presented in Boords.
Storyboard designs. Designed in Adobe Illustrator and presented in Boords.
Modelling and animating the vehicles in Cinema 4D
Animation in Adobe After Effects.
Toomey Leasing Group's marketing and sales team contacted me to ask if I could create two explainer animations. One for their B2B leasing side of the business and the other for their B2C side. This animation is for the B2B vehicle leasing market. Toomey Leasing Group sent me a list the key messages they wanted the animation to communicate in the animation, which I then wrote into an animation script. Most of the messages focus on the USP's of Toomey Leasing Group and the cost and time saving benefits of leasing a fleet over owning. I designed the animated video to have a clean and professional visual style to suit the message and target market while also matching their existing branding. The whole project took just under 7 weeks to produce from script to final video.