Toomey Leasing Group's marketing and sales team contacted me to ask if I could create two explainer animations. One for their B2B leasing side of the business and the other for their B2C branch, Easy Lease Direct. This animation is for the B2C vehicle leasing market.

The client sent me a list of the key messages they wanted the animation to communicate in the animation, which I then wrote into an animation script. The messages were based on the most frequently asked questions customers approached the Easy Lease Direct sales team with while also showing how simple the leasing process is and the benefits of using their service.

I designed the animated video to have a fun and friendly visual style to suit the messages and target market while also matching the existing branding of Easy Lease Direct.

The whole project took just under 7 weeks to produce from script to final video.