Easy Lease Direct

Toomey Leasing Group's marketing and sales team contacted me to ask if I could create two explainer animations. One for their B2B leasing side of the business and the other for their B2C branch, Easy Lease Direct. This animation is for the B2C vehicle leasing market.

The client sent me a list of the key messages they wanted the animation to communicate in the animation, which I then wrote into an animation script. The messages were based on the most frequently asked questions customers approached the Easy Lease Direct sales team with while also showing how simple the leasing process is and the benefits of using their service.

I designed the animated video to have a fun and friendly visual style to suit the messages and target market while also matching the existing branding of Easy Lease Direct.

The whole project took just under 7 weeks to produce from script to final video.

Easy Lease Direct

Toomey Leasing Group's marketing and sales team contacted me to ask if I could create two explainer animations. One for their B2B leasing side of the business and the other for their B2C branch, Easy Lease Direct. This animation is for the B2C vehicle leasing market. The client sent me a list of the key messages they wanted the animation to communicate in the animation, which I then wrote into an animation script. The messages were based on the most frequently asked questions customers approached the Easy Lease Direct sales team with while also showing how simple the leasing process is and the benefits of using their service. I designed the animated video to have a fun and friendly visual style to suit the messages and target market while also matching the existing branding of Easy Lease Direct. The whole project took just under 7 weeks to produce from script to final video.

What the client said

Mair created us a short animated video explaining some of the key features of our product. This was delivered to meet our exact requirements at a realistic price and completed on time. We were consulted every step of the way with a very meticulous and well thought our project management process. Fantastic person to deal with and would highly recommend to anybody.

David Graham , Franchisee Manager, (Part of the Toomey Leasing Group), Easy Lease Direct

Behind the scenes…

Storyboard sketches. Drawn in Photoshop and presented in Boords.

Sketched storyboards for Easy Lease Direct car rental explainer animation

Storyboard designs. Designed in Adobe Illustrator and presented in Boords.

Storyboards for Easy Lease Direct car rental explainer animation Storyboard design for Easy Lease Direct car rental explainer animation

Animation in Adobe After Effects.

Animation for Easy Lease Direct car rental explainer animation

Rigging for Easy Lease Direct car rental explainer animation

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