This educational animated video was created for Derby City Council’s Keeping Babies Safe initiative, aimed at supporting families and carers with clear, accessible advice on how to keep babies safe at home. The animation is designed to be warm, inclusive, and easy to understand, giving parents confidence in providing a safe environment for their child.

The video was produced in the same style and branding as the Derby Family Hub animation, with a consistent colour scheme and visual approach to ensure a joined-up look across the council’s resources.

The finished video will be used in:

• Midwifery departments and discharge lounges.

• Derby City Council and Family Hub websites.

• Community engagement and family support programmes.

Target Audience: New and expectant families in Derby