- To create an 80 second animation to explain and promote i-Tel group’s procurement services.
- The target audience are mangers and directors at large organisations with multiple business sites.
- The animation style will include characters and will follow the company brand guidelines.
- To highlight that the i-Tel group is committed to environmental sustainability for their clients and their own business.
We wrote a script in collaboration with the i-Tel Group Team. They provided the key messages to be communicated as well as information on their business. We crafted a story and wrote visual descriptions of what could happen on screen in the animation.
Sketched storyboards in Photoshop and Boords
Illustrations in Adobe Illustrator
Animation in After Effects
i-Tel Group now have an 80 second, branded video that explains what they do and the benefits of their services to potential clients.
- Saves staff time in the sales process.
- Gives clear and consistent communication of i-Tel Group’s USP’s.
- Highlights the company’s environmental sustainability commitments.
- Provides content for their digital marketing strategy.