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Examples of the concept art created during the animation planning stage.
This animation was made to persuade shoppers to be aware of clothing labels and items with fur trim. The fur may be falsely labelled by retailers and actually made with real cat and dog fur imported from China as it is cheaper than faux fur. The animation was awarded 1st prize in the 2008 Design Against Fur International Animation Competition and screened as part of the 2009 London Design Festival.