Cronofy are a software company specialising in calendar integration. They have offices in Nottingham, London and New York. As I'm an animator based in Derby which is short distance from Nottingham, they asked me to produce an animation to explain their Real-Time Scheduling product. After the first animation was produced, we worked together again to create a second animation which explains Cronofy's Enterprise Connect product.
Cronofy supplied a script then I developed a fun, quirky style that complimented their branding. After that I designed the storyboards. When those were signed off production began with the voiceover recording and animation. An American accent was selected as Cronofy are primarily marketing to a USA audience.
The animations were delivered on schedule with plenty of time for a marketing launch and series of trade show events. Cronofy have used the animation on their website, social media and at their trade show stands.