Press Freedom Campaign Animation for WAN IFRA
The World Association of Newspapers and News Publishers, or WAN-IFRA, is the global organisation of the world's press, representing more than 18,000 publications, 15,000 online sites and over 3,000 companies in more than 120 countries WAN IFRA approached my animation studio to create an animated video to champion the human rights and press freedom work that WAN IFRA does. It was first screened at an International Press Conference then used as part of a social media campaign. We used a social media and internet communication theme for the animation design to represent the power of sharing information and expressing opinions.
What the client said
Mair's film premiered in front of 1000 participants at our World Newspaper Congress, Kiev, 2012. The film was shown on a cinema screen and was an incredible, thought provoking and emotional moment for the audience. Mair is a gifted artist, highly professional and I thoroughly recommend her.