We started the animation with shocking facts about littering in Britain then introduced Littergram as a solution. Once the script and style was approved by the Littergram creators, we drew storyboards that planned out the animation. After that we sent the script to a voiceover artist to record. Then began animation production. Once the animation was finished, original music was composed and produced especially for the video.
Since the animation was completed in June 2015, Littergram has been growing in success. Tonbridge & Malling Borough Council are the UK’s first local authority to officially partner with Littergram and use the council portal designed for acting on posts from Littergram app users. Littergram has also partnered with Clean Up Britain (who are pretty much today’s equivalent of Keep Britain Tidy) and have now been approached by McDonalds and Waitrose who also want to support the app.
The animation found additional uses as the app developers integrated parts of the animation into the training videos for users. We also provided vector artwork from the animation to be printed onto a Mini car to help promote the Littergram app as it drives about!
The animation embedded on the Littergram website to quickly explain the app.
Some of the shocking figures about litter in the UK
Illustrations from the animation printed onto a car
A few months after delivering the animation, the founder of Littergarm got in touch to request vector artwork files of some of the animation stills so they could be printed onto his Mini! The vinyl wrapping was done by Creative FX in London. Photos courtesy of Creative FX.