Fellows and Associates Fifth Anniversary Video
Fellows and Associates are an Intellectual Property recruitment specialist who have embraced new technology and always strive to innovate in order to attract the highest calibre of candidates and clients. To celebrate their company's 5th birthday, they asked m animation studio to create an animation that tells the heart warming story of how their business grew and all the adventures they had along the way. In between their key moments, we also added some major world sporting events. The team at Fellows and Associates had a script written, a song prepared from the brother of managing director and a good idea of the animation style. So we started by designing characters based on the staff at Fellows and Associates. To give the animation a friendly, warm hearted, scrapbook of memories theme, we used paper textures, lines that look hand drawn and scribbled colour effects. The animated video was released in August 2014 for their 5th birthday on their You Tube channel where they regularly post IP video content advice.