The first brief was to create a title sequence that starts at an atomic level and gradually zooms out to the fur of an animal. The second was to create animation clips featuring Disney style animal characters to insert throughout the documentary film. The documentary contains disturbing graphic imagery and the animation serves as a positive and uplifting element to break up the film.
Shannon sent me the script to generate storyboards and character designs from. After the film crew had reviewed them and provided feedback, I began producing the animation. As the film was being produced in Los Angeles and I am based in the UK, I sent regular updates of the animation’s progress via YouSendIt. The Uncaged film crew gave me feedback and requested amendments as the work progressed.
The final animation was sent to the editing team in HD quality who then used in the finished film. Skin Trade went on to win multiple awards and was screened at film festivals around the world whilst raising awareness of the cruel fur trade and encouraging viewers to boycott the industry.